I’m Gabriela Schulte, a seasoned executive producer and content strategist with more than 13 years of experience in political journalism, business media, tech, and digital storytelling.

I have built and scaled some of the first political shows created specifically for YouTube. My focus is on translating legacy news values into formats that perform inside modern algorithmic ecosystems and reach new audiences.

Before starting my own studio, I led the rebrand of Rising at The Hill and grew the show to nearly one million daily views while adding close to three hundred thousand subscribers. At HarrisX, I created the company’s first editorial and media department, launched both the AI and election hubs, and developed partnerships with Variety, Forbes, and IndieWire.

Today I help creators, founders, and organizations build and grow digital-first shows with clear strategy, strong editorial judgment, and modern production systems.

Work with me →